Shoots, reels and day-to-day social media for a Dehradun café with a loud brand and a louder tagline. Crush. Crave. Repeat.

Simp's Café

Client
Simp's Café
Role
Social media management and content production
Services · Year
Social media, Content · 2026
Live
Private build
8Reels a month
20Stories a month
2Creator collabs a month

The brief

Simp’s is a café in Kandoli, Dehradun with a brand that already has a personality: maroon, flirty, a heart over the i. It needed content that sounded like the place and a channel that posted on schedule.

What we do

We run it end to end. A VBH camera operator and a model from our creator roster shot on location over three days. That footage becomes reels, posts and stories. Every month we plan the calendar, schedule it, post it and bring in creators from our roster for collabs.

The monthly plan

Eight reels, six posts, two creator collabs and twenty stories, every month.

Also for Simp’s

The café’s counter runs on billing software we built and white-labelled for them. That is its own project: Print Lab Co.

Reels

(tap for sound)
Simp's CaféAfter dark
Simp's CaféCome explore
Simp's CaféEvery visit, new story
Simp's CaféMy favourite order
Simp's CaféMade to order
Simp's CaféShe was a, he was a
Simp's CaféDoors open
Simp's CaféWhat to order?

Read the story

  1. Running a café's Instagram: our monthly plan for Simp'sSimp's Café ↗